Social Commerce is enabling new business models through social media platforms. The efficacy of such models has been investigated with a particular focus on benefits to businesses. Conversely, research into consumers in the social commerce interaction is yet to attract much interest. To address this limitation, this study investigates the factors affecting the use of social commerce among Indonesian retail consumers. Towards such objective, an integrated model is developed, extending The Unified Theory of Acceptance and Use of Technology through the inclusion of Task-Technology Fit and social value dimensions. This integrated model, therefore, spans technological, social and economic dimensions, hence providing a holistic framework for analyzing social commerce adoption among Indonesian retail consumers. A questionnaire was then developed based off this new integrated model, sent to Indonesian social commerce users. The results of this study holds promising potential for theory and practice in the rapidly evolving field of social commerce.
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Megan Atkinson
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Hi there,
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Megan Atkinson
Hi there,
We run an Instagram growth service, which increases your number of followers both safely and practically.
– We guarantee to gain you 400-1000+ followers per month.
– People follow you because they are interested in you, increasing likes, comments and interaction.
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Megan Atkinson
Hi there,
We run an Instagram growth service, which increases your number of followers both safely and practically.
– We guarantee to gain you 400-1000+ followers per month.
– People follow you because they are interested in you, increasing likes, comments and interaction.
– All actions are made manually by our team. We do not use any ‘bots’.
The price is just $60 (USD) per month, and we can start immediately.
If you’d like to see some of our previous work, let me know, and we can discuss it further.
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Libby Evans
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