Augmented reality and user satisfaction in leisure tourism

Augmented Reality (AR) is a booming technology that transformed many industries through creative marketing and innovative tools. Lately, the tourism industry introduced AR by applying interactive elements in hotels to improve the overall customer experience. This project focuses on the use of AR in museums and its influence on leisure tourism. The study combines the Hedonic-motivation system adoption model and Delone and McLean (D&M) Information Success Model to develop a theoretical framework, “RS-IS.” From HMSAM, the framework includes perceived ease of use and joy. From D&M IS Success Model, the framework includes system quality, user satisfaction, and net benefits. However, the framework mainly focuses on adoption as a benefit as this project focuses on the potential of adopting AR in Qatar’s context. Additionally, because Qatar is a conservative country, the perceived conservatism dimension was added. The purpose of the framework is to investigate how the use of augmented reality technology in museums influences tourists’ satisfaction in leisure tourism. The project proposes a prototype of an AR application combined with a game to enhance users’ engagement and learning. The prototype focuses on Qatar’s museums, specifically The National Museum of Qatar.

 

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  • Authors

    Sara Al-mohanadi, Reem Al-Haddad

  • Advisor

    Savanid Vatanasakdakul

1 comment

  1. How does the proposed RS-IS framework, combining Hedonic-motivation and D&M IS Success models, explore AR adoption’s impact on tourism satisfaction in Qatar? Regard Telkom University

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